Sky investiert in DataXu
Sky PLC (" Sky") hat gestern bekanntgegeben, dass es $ 10 Millionen in DataXu, einen führenden Anbieter von programmatischen Marketing-Analysen, Datenmanagement und Medienaktivierungssoftware, investieren wird. Die Investition ist das jüngste Beispiel dafür, dass Sky sich an innovativen Unternehmen beteiligt, die neue Ideen, Einblicke und Dienstleistungen in den Sky Konzern bringen.
Sie konnen die Pressemitteilung uber Sky Media DatXu finanzierung hier finden, in English:
https://corporate.sky.com/media-centre/news-page/2016/sky-invests-in-dataxu
Chris Le May, SVP & Managing Director Europe & Emerging Markets at DataXu sagte:
“Sky and DataXu are two of the most innovative companies in their respective fields, both driven by a common desire to deliver highly relevant advertising that engages consumers across devices and channels,"said “DataXu has been at the forefront of programmatic TV in the US and we anticipate that the partnership with Sky will foster even greater innovation in the field of addressable TV in the UK and across Europe”
Sie konnen die Pressemitteilung uber Sky Media DatXu finanzierung hier finden, in English:
https://corporate.sky.com/media-centre/news-page/2016/sky-invests-in-dataxu
Chris Le May, SVP & Managing Director Europe & Emerging Markets at DataXu sagte:
“Sky and DataXu are two of the most innovative companies in their respective fields, both driven by a common desire to deliver highly relevant advertising that engages consumers across devices and channels,"said “DataXu has been at the forefront of programmatic TV in the US and we anticipate that the partnership with Sky will foster even greater innovation in the field of addressable TV in the UK and across Europe”