E-Mail-Marketing und Real-Time Personalisierung

The idea of real-time marketing is seeping into all facets of the digital age. Why wait for information or interactions once we’ve experienced that instantaneous connection?

Long ago, email was a real-time pioneer – providing a much needed, streamlined alternative to snail mail. It opened vast opportunities for marketers looking to directly reach out to consumers. In conjunction with that real-time messaging, then, was the ability for content personalization by way of email lists. In fact, 77% of marketers in the U.S. say that real-time personalization is a high priority...