29 November - 01 December 2017 | Berlin
Pricing transformation through digital disruption.
DIGITAL TRANSFORMATION AND E-COMMERCE | DIGITAL PRICING STRATEGIES FOR B2C | E-COMMERCE PRICING IN THE B2B CONTEXT | VALUE CREATION AND CHANNEL MANAGEMENT | DIGITAL SUBSCRIPTIONS AND PAYMENTS | REVENUE MANAGEMENT & COMMERCIAL EXCELLENCE
* Understand how digitalisation and online services are changing the future of commerce
* Develop superior pricing strategies in the highly competitive B2C space
* Explore how digital transformation and ecommerce are interdependent in the B2B context
* Value creation, communication, managing partners and channel conflict
* Leverage margin enhancement in digital subscriptions and leveraging digital payment platforms
* Identify revenue management and commercial strategies for pricing excellence
* Learn about setting up ecommerce platforms, subscriptions, data analytics and applications for pricing excellence.