Post-digital marketing – how new data can revolutionize your business
Marc Drüner | 05.05.2014 14:00
Post-digital marketing – how new data can revolutionize your business
Prof. Dr. Marc Drüner (trommsdorff+drüner, innovation+marketing Consultants)
Lars-Alexander Mayer (trommsdorff+drüner innovation+marketing consultants)
The post-digital age is blurring the boundaries between offline and online. In his keynote, Prof. Dr. Marc Drüner explains how companies can use web analytics, social data and search data to optimize sales and marketing. Specifically, he demonstrates how new data can be used to track campaign success in real-time, guide strategic brand management and forecast future sales. Already today, using these data has become more than number crunching, but the fertile ground on which to grow tomorrow’s ideas.
Prof. Dr. Marc Drüner (trommsdorff+drüner, innovation+marketing Consultants)
Lars-Alexander Mayer (trommsdorff+drüner innovation+marketing consultants)
The post-digital age is blurring the boundaries between offline and online. In his keynote, Prof. Dr. Marc Drüner explains how companies can use web analytics, social data and search data to optimize sales and marketing. Specifically, he demonstrates how new data can be used to track campaign success in real-time, guide strategic brand management and forecast future sales. Already today, using these data has become more than number crunching, but the fertile ground on which to grow tomorrow’s ideas.
Event: NEXT Berlin