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New York Festivals Interactive New Media

Winners of the 2007 Interactive & Alternative Media Awards
were honored at an awards gala in New York City on April 27th, 2007. Entries were judged by a panel of new media and guerrilla marketing experts from around the world under the aegis of Graham Kelly, Creative Director of Bartle Bogle Hegarty Tokyo.

About this competition

New York Festivals was the first to create an international competition recognizing the importance and marketing value of interactive media.

When the New York Festivals' Interactive & Alternative Media Awards were first established in 1992 the world was a different place and the potential of new technology as a marketing tool was still very much in its infancy. Some of the categories in this competition include: Advergames and Viral Advertising for products or services; Online Advertising, including integrated campaigns that include online elements; a wide selection of categories for Guerrilla Marketing and Alternative Media, such as ambient, event and mobile marketing, blogs, short message systems, and street teams; and CD-ROM applications.

Judging for the 2007 International Interactive and Alternative Media Awards were judged online by panels of industry experts from around the world. Judging criteria includes: ability of the entry to communicate its message, idea or appeal; design; structure and ease of navigation; interactivity and functionality; originality of the creative/communicative approach; creative concept; marketing impact; and overall user experience.

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