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NYf Innovative Advertising Awards

We changed the name of the New York Festivals Interactive & Alternative Media competition to the New York Festivals Innovative Advertising competition.

2008 New York Festivals (NYF) Innovative Advertising Awards at the Samsung Experience showroom in Time Warner Center.

With award categories ranging from guerrilla, viral, and ambient marketing, to advergame, pop-up and webisode advertising, this innovative show for interactive work was a must-see survey of the best international new media advertising and marketing. All Gold winning work was showcased at the ceremony, with a special gallery of select award winners.

This year the NYF Innovative Advertising Awards received entries from 44 countries. For 16 years this competition has recognized the most innovative and creative digital, interactive and emerging advertising and marketing the world has to offer. Mervyn Tan, Creative Director of Autumn:01 in Sydney, Australia, offered his assessment. “The current international creative environment is electric and the entry standard of the Innovative Advertising Awards is a reflection of this stature.

Judging for the 2008 International Innovative Advertising Awards are being judged online by panels of industry experts from around the world.
Judging criteria includes: ability of the entry to communicate its message, idea or appeal; design; structure and ease of navigation; interactivity and functionality; originality of the creative/communicative approach; creative concept; marketing impact; and overall user experience.

Websites/Microsites/Online Advertising: Product and Service
Website: Craft & Technique
Online Advertising
CD-ROM Applications
CD-ROM Craft & Technique
Guerrilla Marketing and Alternative Media
Guerrilla Marketing and Alternative Media: Craft & Technique

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