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Brand Manager Desperados (f/m)

Heineken Germany GmbH is a subsidiary of one the world’s biggest global players within the beer industry.
Heineken Deutschland GmbH | Berlin | 18.05.2015

Heineken Germany GmbH is a subsidiary of one the world’s biggest global players within the beer industry. To strengthen our marketing team in Berlin we are as of now looking for a

Brand Manager Desperados (f/m)

Tasks:
- Brand Strategy: Create and embed a clear consumer-inspired strategy for sustainable and profitable growth of the Desperados Brand, which provides a clear, consistent and effective direction to brand planning
- Brand planning & activation: Responsible for the development and implementation of a successful and growth-oriented strategic and operational three-year-plan as well as creation and implementation of the 12 month activity plan
- Brand profitability: Manage brand profitability and portfolio activity ROI in a sustainable way
- Storytelling Content: Responsible for the development of effective through-the-line branded content which can travel across touch- points
- Innovation: Continuously identify strategically relevant business opportunities and implement value creating brand, product, packaging innovation

Profile:
- Completed degree in business sciences specialized in marketing, distributive trade or equal
- Minimum 4-5 years of work experiences in brand marketing in a branded goods company preferably in FMCG
- Ideally experienced in sales and in the beverage industry
- Broad knowledge of trade channels in the area of food trade and gastronomy
- Routine in the adaptation and implementation of international marketing concepts / campaigns
- Know-how in the creation and implementation of advertisement campaigns as well as experience in media planning and digital marketing
- Development of business plans regarding distribution, rate of sale / weight of purchase, rotation and price
- Initiative, very good communication skills, customer focus as well as creative and analytical thinking
- Very good MS-Office skills (Word, Excel, PowerPoint, Outlook)
- Business fluent in spoken and written German and English

Do you want to make a difference? You get the opportunity to work in a dynamic and international work environment, to apply your ideas and contribute to our success story. You can expect a highly motivated team, diversified assignments and a performance-oriented salary.

Your place of work will be Berlin.

Are you interested? We are looking forward to your application including our job ID BMD_2015_009 as well as your earliest starting date.

Please refer your e-mail application to: hr.germany@heineken.com

Heineken Deutschland GmbH | Arne Decken | Ehrenbergstraße 19 | 10245 Berlin | www.heinekendeutschland.de