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09.09.2009 - 10.09.2009 | Berlin

5th Annual Mobile Marketing Forum Europe

Kommentar (z.B. Halle und Standnummer)
Mobile Marketing Forum Berlin
08.-10.09.2009, NH Berlin Mitte Hotel, Berlin

Brings Big Brands to European Mobile Marketing Stage
Coca-Cola, BMW, Lufthansa and BBC Worldwide discuss mobile strategies at Berlin event

The Mobile Marketing Association’s 5th Annual Mobile Marketing Forum Europe in Berlin will bring together leading operators, brands, agencies, content providers, entertainment and media companies from around the world to address hot topics affecting the industry today. The MMA will also exclusively reveal never seen before research into the European mobile marketing industry.

Topics that will be discussed at the event include:
- How Coca-Cola is using the mobile channel to engage with customers worldwide
- Creating mobile services in the airline industry
- How publishers approach the mobile channel
- Mobile marketing in 2010 and beyond – a vision of the market
- Ten game-changers for mobile marketing
- How the user experience will change mobile marketing

Speaking at the event will be a range of brands, marketing agencies and operators including:
Hinde Pagani: Senior Mobile Marketing Manager – Global Interactive Marketing, The Coca-Cola Company
Marcus Casey: Director, Global Ecommerce and Mobile Services, Lufthansa
Tom Bowman: VP International Ad Sales, BBC Worldwide
Hervé Le Jouan: Managing Director, Census Solutions, comScore Inc.; MMA Chair EMEA
Federico Pisani Massamormile: CEO, Hanzo; Global Chair, Mobile Marketing Association
Marc Mielau: Head of Digital Media, BMW Group

The Mobile Marketing Forum is produced by the Mobile Marketing Association (MMA) ( in partnership with Informa Telecoms and Media. Event sponsors include Jinny Software, i-New Communications, Openwave, comverse, Smaato, and Velti.

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