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ES: Walled Gardens vs. The Rest of The Internet

Rasmus Giese | 12.09.2019 13:00
Experience Stage
Consumer privacy has become a hot-button issue that has impacted the entire digital ecosystem. High-profile data breaches and global regulations like Europe’s GDPR have brought the issue center stage, and the online advertising industry is in a constant state of evolution in an attempt to stay ahead of the changes. How can independent publishers level the playing field with the walled gardens to unlock the potential of their audience data with new solutions like netID? How can brands protect themselves when buying media programmatically? And which environments are ultimately safer for consumers?

Rasmus Giese

Rajeev Goel
CEO & Co- Founder

Janine Liu
MP Programmatic