Wie segmentiert man am effektivsten für ein erfolgreiches Email Marketing?

As digital marketers we look for ways to segment our customers into “micro-segments.” It is a very effective strategy to help personalize messages to those we serve. Here are five proven tips that work in retail and can also be applied to your industry.

1) Recency
Check the time associated with the last order and when the recipient became a customer. Flag the most recent transactions and use those to personalize your messaging.