Wissen Sie, warum sich Ihre Abonnenten abmelden?

The only thing worse than getting a low response rate to an email campaign is to see a rise in the number of recipients who unsubscribe.

Why do customers defect?

We’d like to think it was unrelated to our business, but that’s not always the case.

Let’s take a closer look at why customers opt out of your emails and the benefits of being unceremoniously dropped (yes, there are benefits). And we’ll talk about what you can do after they’ve left.

First, let’s explore why customers hit that dreaded Unsubscribe button.