10 Tipps für bessere Ergebnisse im Email Marketing

This is the fourth in a series on “digital marketing made simple” by Constant Contact’s Ron Cates.

Despite all the hype about social media, email is still our predominant communication vehicle. Email is also an exceptionally powerful marketing medium – but only if you do it right.

Here are 10 tips to help travel sellers get the most out of their email communications.

1. Target what you send.
One of the most exciting things about email is that travel agents can easily target what they send by creating multiple lists. Lists can be comprised of customers, prospects, people who have shown an interest in a specific service, etc., and you can send a different message to each group that matches their exact interests.