Suchen Sie mehr Abonnenten für Ihren Newsletter?

Although obvious, the answer is to simply ask. Email opt-ins are abound in places like websites, QR codes, or even links on signs. What’s not as prevalent, though, are brands actually asking for you to join their list by telling you why. Sure, there’s the age-old call-to-action “Join our email list!” but is that effective?

Instead, tell the potential subscriber why they should opt-in: “Join our email list for our newest products, coupons, and information on our upcoming sales.” This method is far more compelling than throwing the offer out there (if at all) and hoping they feel motivated to do so. Just keep in mind, you need to be able to back up what you promised by actually providing that product...