Mehr Opt Ins mit einer besseren Segmentierung

Just about every email marketer knows to grow their list through opt-in forms, but many don’t realize the power of using a stronger, more detailed form. Typically, opt-in forms are used in various places: Homepages, event registration, online shopping check-outs, and for access to special content. Often times the forms are limited to simply asking for an email address and possibly a check-box for the types of content they would like to receive. But, why don’t many forms ask for more information?