Eine Businesskarte ist kein E-Mail Opt-in!

List building is among the most important aspects of email marketing, a never ending endeavor that helps to ensure that we always have an audience to market to. However, there is a right and a wrong way to go about this process. The right way: Build your list internally and organically through the recommended best practices of permission-based email marketing. The wrong way: Where do we even begin?
Friendly Email Exchange

Although texting, instant messaging and other methods have emerged, email is still one of the most common ways to communicate. With a simple email address in your possession, you can reach out to prospects, key decision makers, and potential supporters whenever you have something important to say. Having said that, it is important to understand that permission is the name of the game. Even when your communications are of a business-to-business nature, you just can’t assume that someone wants to receive your campaigns because they handed you a business card or contacted you to acquire more information. B2B email marketers may not be at the mercy of CAN-SPAM compliance, but they can tally up spam complaints all the same.