Warum verkaufen sich emotionale Kampagnen besser als Discount-Kampagnen?

Why do people open, click and convert in response to your message? Is it the competitive price that drives their interest and engagement? Or is it something else – the elusive, indefinable IT THING that some marketers manage to grasp in their emails and that touches and engages the recipients deeper that discounts?

What drives buying decisions?
As the latest Creston Limited “Brand Enrichment” research shows, the most important factor that drives peoples’ choices is not the monetary value; it’s actually the emotional value brands offer via their product.