Zielgruppenorientierte Ansprache mit E-Mail-Marketing

Targeting is crucial no matter the marketing method or business, but it looks as if some industries are getting it all wrong. A tandem research effort headed up by Thunderhead and YouGov shows that service providers across various sectors are dropping the ball when it comes to relevance and personalization. According to the findings, roughly 45% of respondents for all industries examined cited that the marketing content they receive is poorly targeted and not personally relevant.

Struggling industries can make their communications more focused by reaching out to email marketing, a tried and proven tactic that just happens to be highly targeted by nature. Here are some examples of what this tool has to offer.