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POPAI Europe Award

The POPAI European Awards took place on November 14nd 2006 in Paris.

300 items competed in 39 categories.

The winners 2006 have been announced at the gala reception on Tuesday 18 January 2007.

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Seit Gründung des POPAI-Verbandes ist der Indianer als eine der ältesten Verkaufsförderungsaktionen Bestandteil der CI von POPAI und gleichzeitig Symbolfigur für einen Preis, der jährlich von den einzelnen POPAI-Organisationen für besonders gelungene und effiziente Verkaufsförderungskampagnen verliehen wird.

Der Preis wird im Rahmen einer Galaveranstaltung in Paris an die Gewinner übergeben. Die POPAI Europe Awards sind ein europäischer Wettbewerb, der die besten Designs des Jahres auszeichnet. In die Bewertung werden Kriterien wie Ästhetik und Design, Originalität und Innovation, Qualität und Preisverhältnis sowie Effektivität und Gesamteindruck mit einbezogen.

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The Event

If you are a producer, manufacturer, publisher or designer of POP merchandising displays, or a design, promotional or advertising agency… a member or non-member of POPAI, in France or abroad…

Enter the POPAI European Awards! Seize this one-of-a-kind opportunity to showcase
your know-how and make contacts.

OVER 3 DAYS!
-> 7500 visitors expected
-> 150 judges representing the top advertisers
-> A concentrated, dense and efficient event


4 Good reasons to take part in your market’s greatest opportunity:
-> Showcase your expertise among decision makers and buyers
-> Take advantage of full, targeted coverage in the European trade press
-> Invite your present and future customers to a major public relations operation

-> Make your self known to the profession, gain industry-wide recognition


The Competition
EUROPE'S LARGEST SHOWCASE

A European event, the POPAI European Awards are bestowed on the year’s best achievements in POP materials, POP information, commercial architecture, store layout, merchandising, interactive communication,...

The criteria and scoring method guarantee that everyone has an equal chance at winning an award.

The POPAI European Awards
in figures (2005)
-> 95 companies
-> more than 400 displays
-> 14 countries represented
-> 40% participants from abroad

The following are taken into account:
Attractiveness + Design + Originality + Innovation + Product adaptation + Technical design + Manufacturing quality + Communication + Image - Adaptation to retail channels + Overall impact & Effectiveness.

For more information:
http://www.popaiawards.com