Wiederholung ist hier notwendig! 7 Sünden des Email Marketings

How many people actually watch the commercials during their favorite shows? Answer: None.

Welcome to the age of the DVR, online streaming, and digital downloads. What does this have to do with email marketing? Your inbox is a lot like modern TV viewing. Spam filters are getting more advanced with each passing day, and as they do, they can block even the finest of marketing emails. Once an email does make it past the filters; your audience is quick to determine whether or not to press the Skip Forward button or in the case of emails, Delete.

But there is one type of email whose senders have mastered getting around spam filters: political emails.

Here is a list of email marketing sins political email senders avoid to get into your inbox and grab your attention:

1. Avoid using a large image to get your message across in attempts to peak your recipient’s interest. You will fail. Most email services including AOL, Yahoo, and Gmail will automatically block images until the viewer tells them to show images. You might as well put a banner at the top of your email saying "Not Worth Reading".