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When it comes to finding new customers and marketing to existing ones, email can be more effective than social media. Acquiring new customers via email marketing has quadrupled since 2009 and now comprises some 7.5 percent of all gained customers, according to a recent report from Custora, a New York City-based marketing analytics firm.

If your business isn't tapping into email marketing yet, you could be missing out on attracting new customers. There are many relatively affordable and user-friendly email marketing services available to help you create, send and track email campaigns. But which one is right for your company ...