6 Wege um Ihr E-Mail-Marketing zu ruinieren

Email marketing, when used strategically and in a way that appeals to (and does not repel) your readership, is one of the most profitable techniques to promote products and services. Unfortunately, many marketers repeat the same common errors that make email campaigns perform less effectively.

To honor the coming season of darkness and winter, let’s count down the following 6 ways to doom your email marketing to low click-throughs and obscurity.
1. Lack of Permission
Recipients have to voluntarily supply their email addresses along with either express or implied consent for you to legally send them marketing information online. Express consent means that they have filled in their email address or checked a box for the explicit purpose of receiving more information. Implied consent is when you have received their email address by some other means with the expectation of some further form of email contact.