Wie Sie qualitativ wertvolle Anmelder generieren und eine inaktive Liste vermeiden

Remember when you were a kid and thought your parents were getting you the greatest present in the world? Maybe you were expecting a BB gun or a pony, but they got you socks instead? Or some other lame present?

Think back to that exact moment when you saw the present and thought “How did they fit a pony into that tiny box?” Then you opened it, blew out your candles, and wished for new parents.

That feeling of crushing disappointment should remind you of what it is like to have your expectations overlooked. That memory can help you improve the quality of your email database.

When people opt-into your emails, they have expectations of what they will receive. Your subscribers will probably not throw a temper tantrum and hurl cake on the walls if you miss their expectations. However, they will be more inclined to ignore your emails and mark them as spam, which undermines your email marketing.