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Fantasy + Clanning = Sales

Fachartikel zu Faith Popcorn's Clanning und Fantasy für die "Packaged Media" Industrie aus der Kolumne "Marketing Matters"
Klaus Prof Oestreicher | 28.04.2007
Faith Popcorn is a remarkable observer of the future. Nearly ten years ago, she identified two concepts, which have become reality: Fantasy and Clanning, and both are eminently useful to understand today’s markets.