This full day masterclass will provide you with invaluable insight on how to take your
data driven marketing activities and your email marketing to the next level. To engage
and convert customers, you need to take your email marketing to the next level.
World class marketers, have now taken an omnichannel marketing automation
approach to email marketing and to other data driven marketing channels. In this
masterclass you will learn how to do the same.

After attending this masterclass, you will master new techniques that will help you get
better results from your customer acquisition and customer retention programs.

Topics
> Effective techniques to improve the effectiveness of your current
email marketing activities
> How to setup effective and relevant automation flows
> How to approach content in context, content channel relevance and an one
data repository scenario
> How to work with lead scoring, customer scoring and with simple profiling
and progressive profiling
> Effective ways to demystify the channel preferences and content
preferences of your audience

Event: DialogSummit 2015