Exzellentes Email Marketing. So schön kann es sein!

I, like everyone else, am deluged by emails on a daily basis: emails from clothing companies, printed publications, online publications, Groupon, the list goes on and on. The overwhelming majority of the time, I simply glance at these emails without reading (or caring to read) the content. But every now and again I receive an email that exemplifies creative, original, and most importantly, effective email marketing.

I scoured my inbox and culled a few of said examples from the thousands of sub-par emails currently housed there (I don’t hit delete or unsubscribe near often enough). I wanted to analyze why these emails inspire me to click and what they do differently from the ineffective emails by which I’m inundated. A couple hours on Gmail later, after mining for the paragons of email marketing campaigns, I discovered several gems that stand out amongst the menacing crowd camped out in my inbox...