5 Tipps für einen attraktiveren Newsletter!

The design of your email marketing message is like the layout of a shop window - there is no such thing as perfection, but there are certain ways to draw the attention of consumers.

Whether your email marketing campaign is struggling to get off the ground or it is flying high you can always make improvements, so the key is to look at what you have created before and go one better in every area.

Naturally, everything you do to an email should be considered in isolation as well as in the broader context of the message, but make sure you regularly test consumer reactions to your campaign too, as they are the ultimate judges of your creativity. Any alterations are only positive in the sense that they offer greater appeal to your chosen target market or demographic - it is not an objective improvement...