Adressgenerierung: Herausforderungen und Lösungen

Adding a contact to your email or prospect list is the first step in building a comprehensive database of preferences and behaviors that enable you to send automated, triggered, highly relevant messages based on these variables.

Here are five common challenges marketers face in building their lists, along with accompanying solutions that I’ve seen work well in addressing these issues.


The Challenge: People don’t want to register on your website and/or for your offer.
The Solution: Offer social sign-in as an alternative.

As a marketer, you want to eliminate any barriers that stand between you and a prospective customer. And given a Blue Research study showing that 75 percent of Web visitors are bothered by site registrations and will change their behavior as a result, offering these people the option of signing in with their social login—e.g. Facebook, Twitter or LinkedIn—is an easy way to help add these valuable names to your database.