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As a privacy and deliverability professional, I'm often critical of how companies use my information. As you read this, please think and be cognitive about how important this topic should be for you and your brand when dealing with anyone's personal information, their choice of how you can use it, the multiple communications paths, and of those that represent you at any one time in your overall marketing strategy.

Recently, one of my favorite hotel chains began to send unsolicited postal mail to my home for a golf resort I have never been to nor will go to. Yes, I said postal mail…as in old paper-based marketing. Why tell you about this? Well, I'm not into golf (sorry gents who are), nor do I want to fly to a desert mirage location per the resort brochure.