Warum verschicken Sie eine Marketing-Botschaft?

Tne of the most important questions you can ask yourself as a B2B email marketer is "What am I trying to accomplish?"
To create effective emails, you have to be able to answer that question for your entire email program as well as each message you send out to your distribution list.
This question becomes important when companies go into hardcore budgeting mode, where every dollar, pound, euro, or yen allotted to marketing gets scrutinized.
If you don't know exactly what you're trying to accomplish with email when budgets are tight, neither will your boss.