Wie Sie E-Mail Abonnenten verlieren, Teil 1: Schlechte Zielgruppensegmentierung

You know what it takes to make me want to hit the unsubscribe button these days? 32.1 miles. That’s the distance between Huntington Beach, CA and the beautiful city of San Juan Capistrano.

Today I'll use a personal anecdote (and a tasty temptation) to illustrate how a strategic email marketing tactic can backfire if exercised in an un-strategic way.