Wie Sie den Browserlink verwenden, um E-Mail-Öffnungen zu generieren

Why include the browser view link?

When Outlook and then the rest of the email clients started to block emails, it was a good idea to ask if the email looked right. It helps with the image blocking and with the fact that the HTML could have been poor and the email fell apart in one or a few inboxes. Subsequently most sales and marketing emails tended to say something like:

“Trouble viewing this email? Click here” or “Can’t see the images? Click here”

Initially, this could have been very contextual, because image blocking was new and people did not know what to do, also Microsoft kept changing the way it rendered emails and then you had software like Lotus Notes which was difficult to code for.

In today’s inbox, this is a little out of context and as the first line, it might not be the most positive and engaging statement for someone who is indecisive about taking that first action in engaging with the email, which is giving very little away whilst the images are blocked.

Subsequently it is far friendlier to acknowledge the fact that we all know the images are blocked, what to do to see them, that it's inconvenient and the recipient experience would just be that much better if they loaded every time.