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Alain Heureux

Bara Street 175

1070 Brussels



Alain Heureux is an entrepreneur since more than 30 years having created his first start-up in 1985 whilst studying Law in Brussels. Alain created in 2007 The Egg in Brussels ( and is trying to set-up the Creative Ring ( throughout Europe facilitating cross-border co-creation, co-production and co-working as well as identifying untapped talent. Nowadays, Alain is advising and mentoring several Boards helping on Innovation and Business Development but he’s also Advisor to the European Commission on Digital Entrepreneurship. He became partner of Your Own Lab ( in 2014 trying to bring more Creativity, Innovation and Entrepreneurship in large corporate structures by promoting self-management and lean processes.