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How Commerce Media and Smart Data ensure "relevant advertising" in the future

Wenzel Drechsler | 20.09.2023 13:30
BVDW Masterclasses (MC8A), 30 min
Wenzel Drechsler is responsible for the market research & media consulting division (Head of) at the digital media sales house United Internet Media. Moreover he is board member of the joint industry committee Arbeitsgemeinschaft Online-Forschung (agof). From 2012 to 2015, before joining United Internet Media, he was responsible for the market and media research activities at InteractiveMedia CCSP. At this time, he also held the position of Head of Unit Advertising Effectiveness & Market Research at Online-Vermarkterkreis (OVK) as well as the position of speaker of the Comission Planning at agof.