In 8 Schritten zu perfekten Landingpages

At time of writing the sports world (OK, maybe not the US) is riveted towards the UEFA EURO 2012™ – Arguably the highest-level of soccer competition (with the only notable MIA nations being Brazil and Argentina). What does this have to do with marketing, you may be wondering? Well, the most popular sport in the world (sorry baseball fans) has a basic set of tactics and strategies that can easily be transposed towards running any type of marketing campaign, be it brand awareness, advertising or a promotional effort, in particular when it comes to optimizing your landing pages.

For instance, the emails, tweets, and ads you have out on the field/web are your defenders and midfielders, carrying the ball/customer towards the end goal. The landing page is your striker, the one that ‘closes’ and gets you on the scoreboard, or revenue-reporting dashboard in this case. Let’s take a look at all the parallels that can be drawn between football (as it’s known everywhere else in the world) and landing page optimization:

1. Eyes on the Prize: While in soccer, the basic objective is to have the ball cross the opponents’ goal-line using any part of your body except your arms and hands; in marketing, objectives can be multiple, from lead generation to making a sale. But it’s up to you to determine exactly what you’re trying to accomplish, and adjust your strategy accordingly.