Tipps für die Erstellung einflussreiche Mailinglisten für das Email Marketing

Does size really matter? Often it is misconceived that bigger mailing lists are more valuable. Here the saying “quality above quantity” holds true. Though you may have labored in compiling an extensive mailing list, this may not reach the minimum sales targets or response rates you have set.

Increase your exclusivity. Edit your lists; crop them down to readers who often engage with you. Maintain an audience that is interested and build on a focused list.

The biggest gain is from sending content to lists with high absorption rates. An opted-in list of subscribers that are engaged with your brand is always an asset. It’s important to understand that a return with every send is not guaranteed, especially when your mailing list is outdated.