Erstellen Sie pfiffige Emails! Das sollten Sie über Design und Layout wissen.

I recently posted about one of my key takeaways from Connections 2012 — design for ALL inboxes. In this presentation, Chris Studabaker told us that rather than focusing on creating emails that look great in one particular environment, emails should be optimized for all inboxes. Chris discussed two strategies for effective mobile email optimization: mobile aware and responsive.

In another one of my favorite presentations, ExactTarget’s Tana Babcock covered the basics of email design in “Intro to Email Design that Pops!” Whether you choose to use a mobile aware or responsive design approach in your emails, you must always start with basic design and layout principles in order to create attractive email to send to your subscribers. Tana’s tips below are the perfect foundation for creating awesome emails.

Design Principles: Color & Typography...