Die richtige Wahl von Farben im Email Design

You feel it in your gut every time you hit the “queue email” button: the eager (or perhaps nervous) anticipation of response.

You do, of course, directly ask your readers for that response, whether it’s replying, sharing on a social network or purchasing. And your marketing copy has an encouraging effect.

But have you thought about what effect, direct or indirect, the colors in your emails have? Choosing colors may feel fun and carefree, but the hues you choose can actually affect your readers’ responses...