Sind lange Emails doch besser? Nicht immer aber manchmal!

Scrolling used to be considered a hindrance to conversions on most sites, but not anymore. Facebook, Twitter and other social networks made it okay, even enjoyable.

That explains why you’re seeing more and more sites that look like this. Saucony’s website design is known as parallax scrolling. This is a design technique that makes background images move slower than images in the foreground, creating the illusion of depth and immersion for the person scrolling on the site. You can see more examples of it here.

But this is website talk. What about emails? Is it better to have longer emails? Well… maybe. Let’s dive into this concept a little further...