4 Ideen, um Ihre E-Mail Klickrate zu erhöhen

“The goal of an email is to get a click.” –Flint McGlaughlin, Managing Director and CEO, MECLABS

Editor’s Note: It’s a simple concept and you have likely heard it a lot if you’re a regular MarketingExperiments reader. If you can provide your prospect with enough value to get them to click out of their crowded, highly competitive inbox and onto your landing page, the email has done its job.

Of course, it’s one thing to be able to say what the goal of an email is, and another thing entirely to accomplish it. It takes a lot of experience testing and optimizing emails to develop your own internalized methodology for writing effective email messaging.

To fill that void, Adam Lapp, our Associate Director of Optimization and Strategy, was kind enough to lend us his years of experience in testing and optimizing emails and give us real optimization ideas for a specific audience-submitted email. By observing how Adam looks at a page, we can get a glimpse into the methodology he uses to optimize an email and draw out some transferable principles to apply to our own pages.