Lang oder kurz - wie sollen Inhalte aussehen?

Today on the MarketingSherpa blog, I discuss length as it applies to content marketing. But in this MarketingExperiments blog post, I’m going to discuss length as it applies to marketing copywriting on a landing page.

While content marketing and landing page copywriting are very similar in one element – you are not hemmed in by the same media space restrictions you would have in a print ad – they are very different in the main goal of the piece.

Content marketing should help your audience, and by helping your audience eventually help your business goals as well. In this instance, you are mainly aiming to serve your audience.

Landing page copywriting should serve your business goals, and assuming you have a product or service that has a true value proposition, in the end help your audience as well. In this instance, you are trying to express your value proposition as clearly as possible. Sometimes length adds to clarity, sometimes it detracts.