Sind Ihre E-Mails komfortabel gestaltet für Ihre Leser?

The other day I was waiting to check out at my local Costco and surveying the scene, thinking about the nice, healthy Strawberries Wild smoothie I was going to pick up at my next stop, the Jamba Juice up the street.

Then, I noticed up on the board in the food service area that Costco now sells gelato for $1.50 for 3 scoops in a waffle cone.

So, I started thinking. I’d have to drive a couple of blocks, get out of my car in 90-degree heat, pay $4 to $5 for that healthy Strawberries Wild smoothie, wait to get it made, get back into my hot car …

Or, I could pay for some not-so-healthy but oh-so-rich-and-tasty gelato with the rest of my items, walk about 15 feet and start enjoying it a lot sooner than the smoothie.

Guess what I did?

Yes, I went for the convenience over health. And even though it wasn’t the best choice for my waistline or my lactose intolerance, it reminded me that marketers face this kind of experience every day in the inbox, where their emails wind up intermixed with messages from competing interests.