SOllten Sie mehr als eine IP Adresse für Ihr E-Mail Marketing verwenden?

Every device connected to the internet has an Internet Protocol or IP address, including the server that sends your email campaigns to subscribers. This simple numerical address is extremely important from a reputation standpoint, but whether or not an email marketer requires more than one is certainly an issue that is up for debate. This post will examine how using multiple IPs compares to the common options of sharing one and having one dedicated to yourself.

Shared IPs

A shared IP is pretty much what it sounds like, a situation that calls for you to share the same address with other customers using the services of your Email Service Provider (ESP). Ironically, it is also an option that calls for you to share the consequences brought forth by your neighbors. For example, if neighboring marketers are ignoring their bounces and sending messages to obsolete email addresses or blatantly sending spam, the reputation of the entire IP address could be compromised. When this happens, every message sent from that server is placed under a microscope by recipients’ Internet Service Providers (ISP). In a worse case scenario, the entire IP is blacklisted, meaning any message you send to the ISP’s server will be automatically blocked.