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Sherpa EMA 2008

Marketing Sherpa Email Marketing Awards 2008

On February 24 in Miami, Florida
MarketingSherpa's 2008 Email Summit Expo & Awards
(3rd Annual Email Summit)

Marketing Sherpa ist das führende amerikanische Marktforschungsunternehmen für alle Aspekte des (Online)-Marketing. Das Unternehmen mit Sitz in Warren, Rhode Island (Nähe Boston) erstellt in erster Linie Marktstudien, führt Fallstudien durch und veranstaltet Kongresse wie den „E-Mail-Summit“, der mit über 700 Teilnehmern der größte Kongress seiner Art weltweit ist.


More than 300 marketers submitted campaigns to MarketingSherpa’s annual Email Awards competition this year. The awards were handed out at last week’s sold-out Email Summit, Expo & Awards in Miami.

Among the 47 winners are re-engagement emails, entertainment events messages, triggered emails, direct sale or lead-gen promotion and most dramatic test results. Loads of US firms took home awards -- with a fantastic campaign from Germany and a Spanish-language effort sprinkled in.

As in past years, “results” was the most-important factor determining the winners. The quality of this year’s entries was better than ever, said our panel of judges, who inspected every entry’s results first and foremost. Only those with above-average results moved onto the next round.

Next, the judges reviewed strategy -- looking for factors that our research shows are best practices:
- Was testing involved?
- Was there segmentation?
- Was the email highly relevant to recipients?
- Was the strategy specifically devised to meet a particular goal?

Finally, they looked at creative. It broke some ties. But winners were often chosen by virtue of exceptional results and strategy without a creative review. Great-looking emails are a factor, but results say it all.

#1. Best (or Most Dramatic) Test You Learned From
Did you conduct a test this year on subject lines, campaign creative, lists, offers, landing pages ... anything at all? If the results were dramatic, then we want to hear about it. Yes, failed “worst” tests are just as likely to win this award as “happy” tests. The point is you tested and learned.

More Information:

Enter MarketingSherpa's 2009 Email Marketing Awards competition.
The deadline for submissions is January 16, 2009