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Email marketers have to accept a certain amount of expected email list depreciation every year, but when that list dwindles down more and more due to unsubscribes, it’s time to press ‘pause.’

Unsubscribes are, in very technical terms, a huge bummer. Sure, a certain amount of self-scrubbing is good for every email list, but you can’t help but wonder if there’s something you could have done differently to save some of those subscribers.

Well, it turns out there might be some things you can do to reduce the amount of email unsubscribes you experience. If your email marketing strategy doesn’t include some of these measures, consider implementing them now and, tracking the effect they have on your unsubscribe rates. We bet including just a few (or even better, all) of these into your email marketing strategy will result in a significantly diminished unsubscribe rate.

9 Ways to Reduce Email Unsubscribes