User und Leserfreundliches Email Marketing: 12 Tipps

Ah, your first email message from the latest list you opted into. Cool! Let's check it out and see wha ...

... AAAH!

Eyes burning? Yeah, you just got burned by some really unpleasant email marketing design.

Okay, so maybe I'm being a little hyperbolic, but you must know what I'm talking about. What's with the flashing GIFs? Color overload? Excessive font experimentation? If you're guilty of any of those (or what we're about to talk about in this blog post), you might be rocking your email recipients' worlds, and not in a good way. Ugly email design can distract from your email message, confuse recipients, hinder click-throughs, harm your brand's image, and even result in unsubscribes for the seriously offended.

So to ensure every email you send looks pleasant, use this list as a reference point for the qualities of reader-friendly email layout and design -- and never send out a frightful email again!