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Igniting Customer Connections

Kundenzufriedenheit als grundlegende Basis für den Marketingerfolg
Verlag: Wiley-VCH Verlag GmbH & Co. KGaA
1. Auflage 2014, 256 Seite, 26,30€ ISBN: 9781118916704
“Andy Frawley pours gasoline on the hot spots for marketers in Igniting Customer Connections. It’s about time we linked marketing success to customer satisfaction. This book lights the way.” Jeffrey Hayzlett, primetime TV show host, bestselling author & sometimes cowboy “The customers are in charge. This smart, practical and approachable book clearly demonstrates why and how businesses can create meaningful connections with consumers. Highly recommended for all marketers.” Jay Baer, New York Times bestselling author of Youtility “In Igniting Customer Connections, Andy Frawley provides an easy-to-follow roadmap for measuring and improving customer experience and engagement by leveraging relevance. Frawley draws upon his three decades of experience to give marketers sound strategies to improve ROE² (Return on Experience x Engagement).” Bryan Pearson, president and CEO of LoyaltyOne and bestselling author of The Loyalty Leap and The Loyalty Leap for B2B “Consumer interaction today is changing, and companies of all sizes need to take a new look at how they’re engaging with customers in ways that are truly relevant. Igniting Customer Connections is an important read for every marketer, offering a compelling guide to differentiating brands through a superior customer experience.” John Costello, president, global marketing and innovation for Dunkin’ Brands