Welche Videos passen zu Ihrer E-Mail?

Video is one of the most effective ways to use email. Although we have short attention spans these days, this medium continues to prove that it is capable of captivating the most unfocused of people and compelling them to give their undivided attention. Video can help take your email marketing efforts to new heights, but what kind of content is right for your video email campaigns? Since there is no one answer to this question, we’ve come up with some ideas to help you along the way.
The Humorous Approach
Some of the most successful videos were and still are a hit because of their humorous tone. From “The Star Wars Kid” to “David After the Dentist,” the laughter factor has helped many videos create a viral effect and travel far. This same approach can work with email. Whether it’s a simple slideshow or something more elaborate and Hollywood-like, adding a splash of humor to your video content can be a powerful way to elicit emotion and show the human side of your business. You may not see them on any of the top 10 lists, but there are a few gems out there in the funny video marketing category.