print logo

Sherpa EMA 2007

MarketingSherpa's annual Email Awards 2007

Marketing Sherpa ist das führende amerikanische Marktforschungsunternehmen für alle Aspekte des (Online)-Marketing. Das Unternehmen mit Sitz in Warren, Rhode Island (Nähe Boston) erstellt in erster Linie Marktstudien, führt Fallstudien durch und veranstaltet Kongresse wie den „E-Mail-Summit“, der mit über 700 Teilnehmern der größte Kongress seiner Art weltweit ist.


This year more than 250 marketers submitted campaigns to MarketingSherpa's annual Email Awards. Our judges agreed that the quality was outstanding.

Winners included loads of Americans, plus two Canadian campaigns, two German campaigns, two campaigns from Sprint Nextel, several holiday campaigns (yes, you can get blow-out response even when the in-box is crowded) and one four-year old campaign with such outstanding results that we couldn't help but give it a Lifetime Achievement Award.

"Results," in fact, is the most important factor behind how we picked the winners. MarketingSherpa judges examined every entry's results first and foremost. Only entries with above-average results data went onto the next round. Next, we reviewed strategy looking for factors that our research shows are best practices: Was testing involved? Was there segmentation? Was the email highly relevant to recipients? Was the strategy specifically devised to meet a particular goal?

Last, and definitely *least*, we looked at the creative. Often, winners were chosen by virtue of exceptional results and strategy without a creative review. If we had a tie, then creative could make the difference. Why did we ignore creative so much? Well, great-looking email is definitely in the eye of the beholder. We can only say if we like something, not if your target demographic does. Your results show that.

That said, obviously surfing the creative samples for each winner below is both highly entertaining and inspirational. Be sure to focus on campaigns that match your own target demographic and challenges. There are tons of "stealable" ideas here for you ...

SUMMARY: The best 39 email campaigns of the past year are now ready for your viewing -- and inspiration -- at MarketingSherpa's 2007 Email Awards Gallery. Includes best B-to-B campaigns, best email newsletters, best retail promotions and even best podcasts from brands

More Information: